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January - Shifting Into 2012
LNE & Spa welcomes the New Year with a practical guide to business success in 2012. The first issue of the year highlights valuable information you can apply in your business practices, management, staffing, merchandising, marketing and guest satisfaction.
*Special photo feature of products with a romantic twist.
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Focus on:
• Business tools and resources
• Romance-themed products and treatments
• Seasonal therapies
• Detox
• Energy boost
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February - Medical Issue
Be informed on the latest developments in medical esthetics. Get the inside scoop on working with a physician, establishing a medical spa, designing a medical spa menu and conducting consultations. Discover the most recent scientific breakthroughs in anti-aging body treatments. Gain a stronger understanding of consumers' awareness and expectations of a medical esthetics facility.
*Exclusive product news feature of 2012 winners of LNE & Spa BEST.
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Focus on:
• Lasers/IPL
• Burn healing
• Chemical peels
• Genomics to fight aging
• Medical spa technology
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March - Eco Issue
Learn about the fundamentals of a green spa and the concept of sustainability. Take a sneak peek at upcoming trends in health and wellness. Become savvy about organics and learn how to take care of yourself as a therapist.
*Special photo shoot featuring sustainable products
*8,000 additional copies to be distributed at The International Congress of Esthetics and Spa in Miami, FL.
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Focus on:
• Eco-friendly products
• Color-infused treatments
• Aromatherapy
• Reflexology
• Green/Wellness treatment trends
• Self-pampering
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April - Spring Into Family Fun!
Spring is the perfect time to celebrate family togetherness and establish connections between moms, graduates and teens. Get ideas for therapies, products and marketing techniques for clients of all ages, from "kinderspaten" to adolescents, mothers and grandparents.
*Recap of The International Congress of Esthetics and Spa in Miami, FL.
*Special photo feature of skin care and spa products for the whole family, with a focus on babies, moms, teens, tweens and dads.
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Focus on:
• Designer menus for moms-to-be and teenagers
• Prenatal massage
• Targeted therapies for all generations
• Spa products geared to all members of the family
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May - The Heat is on!
With warmer temperatures, "the heat is on" to stay cool and look good! Get ideas for summer services and post-sun treatments.
*Special photo feature of summer oriented products for your back bar and retail shelves.
*8,000 additional copies to be distributed at The International Congress of Esthetics and Spa in Dallas, TX.
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Focus on:
• Summer products
• Waxing
• Spray tans
• Threading
• Exfoliation
• Sunscreen
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June - Say "I do" to Wellness
Help your clients transform their bodies by working with them to look sleek and slim through lifestyle changes such as nutrition, physical activity and therapeutic treatments. Get fresh ideas for services that incorporate fitness, Pilates and yoga into the spa. Find out which spas are the best spas places to say "I do", and get expert advice on how to create a wedding business at your facility.
*Recap of The International Congress of Esthetics and Spa in Dallas, TX.
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Focus on:
• Wellness in the spa
• Cellulite services and products
• Bridal services and retail
• Ayurvedic medicine
• Nutrition
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July - Bon Voyage!
Discover many fascinating time-honored traditions and spa therapies from around the world. Incorporate global trends and unique ingredients into your spa menu, and learn about the key elements of customer service when catering to the international guest.
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Focus on:
• Exotic spa and skin care treatments
• Cross cultural spa customs
• Global products
• Spa trends
• Customer service ideas from around the world
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August - Men-n-spas
Cater to the rapidly growing male clientele appearing in spas everywhere. Aim your message, service menu and marketing to men with the essential information packed into this issue! Find out what key components men seek from a spa. Learn about the health issues affecting the modern man, and how to address their concerns in the spa. Create a safe work environment with concrete policies that reduce and address the occurrence of sexual harassment.
*Special photo feature of male products
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Focus on:
• Hand and foot treatments for men.
• Male grooming products
• Men's health
• Masculine Marketing
• MENu Ideas
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September - Breast Cancer Awareness in Your Spa
Get creative with therapeutic skin care for your guests. Reach out to the oncology community and bring joy, hope and dignity into these guests' lives as you assist them in the management of physical and emotional pain, and reduce the negative affects to the appearance often associated with chemotherapy, radiation and surgery.
*Special photo feature of products benefitting BCA charitable organizations
*8,000 additional copies are being distributed at The Long Beach International Congress of Esthetics and Spa.
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Focus on:
• Chakra balancing
• Spiritual therapies
• Targeted treatments for oncology patients
• Products specific for oncology patients
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October - Stop the Clock!
Prepare for Thanksgiving by creating a spa menu targeted to the holiday. Market the new offerings effectively and offer retail merchandise that ties in with the seasonal theme.
*Recap of The International Congress of Esthetics and Spa in Long Beach, CA.
*8,000 additional copies distributed at the Philadelphia International Congress of Esthetics and Spa.
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Focus on:
• Anti-aging equipment
• Skin tightening treatments and peels
• Fall colors and ingredients
• Skin Brightening
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November - Season's Greetings
'Tis the season to be trendy-both with your menu and retail selection. Boost business through gift certificate sales. Decorate with style for the holidays.
*Special photo feature: 2012 Holiday Gift Guide
*Recap of The International Congress of Esthetics and Spa in Philadelphia, PA.
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Focus on:
• Spa retail program
• Circulation and hydration
• Warming products and services
• Gift products
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December - Relax, Renew and Revitalize
Unwind from the holiday hustle and bustle, recharge your batteries and rejuvenate your clients! Get your guests ready for the upcoming New Year's festivities and celebrations with seasonal treatments. Use the latest information on detoxification and boosting the immune system to make a fresh start in 2013.
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Focus on:
• Soothing services and products
• Cleansing treatments
• Food and beverage
• Nutraceuticals
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