Dear Reader,
May is an exciting month, a time to get excited because summer is right around the corner! As you are deciding what new seasonal services and treatments to add to your summer menu, don’t forget about another very important factor—FUN! The combination of fun with a great team, service and system equate to a great business. When the element of fun is added, you will quickly realize how much value it can have in the development of a truly remarkable company.
When an organization promotes fun, employees are likely to have more energy, self-esteem, enthusiasm and team spirit. This reduces therapist burnout and produces higher productivity, greater creativity and better customer service. Fun in the spa is not about adolescent pranks but rather showcasing enthusiasm and fostering a happy atmosphere. This will boost employee retention rate, and the mood of your clientele will be more upbeat because they will sense the joy and excitement around them.
There are plenty of marketing opportunities this month to boost the sale of gift certificates and retail products. Remember to be festive on Cinco de Mayo, honor the moms on Mother’s Day and congratulate the graduates! Motivate and reward your team with bonus commissions if you can afford it, or show your appreciation in creative ways. Some ideas to consider are gift cards, extra vacation days, half days, complimentary retail products or investing in their continuing education. Have fun with the ways you reward your team!
I look forward to seeing you at The International Congress of Esthetics & Spa conference in Dallas, TX at the Arlington Convention Center on May 5th and 6th. Learning from industry luminaries and connecting with top companies is a great way to bolster your enthusiasm! On Sunday night, we will all be having a lot of fun as we kick it up a notch at the annual barbecue sponsored by Les Nouvelles Esthétiques & Spa and Dermascope. I’ll see you there!
Wishing you a joyful month of May,
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