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In LNE & Spa

Coming in January 2018!

Life as we know it is being uploaded to the cloud. Although we can’t feel it, touch it, or hear it, our online presence is speaking louder than ever. What’s yours saying? Is it boasting thousands of likes on Instagram and hundreds of positive Google reviews? Or is it getting lost in the sea of tweets and Facebook comments? It’s time to take this voice seriously – it’s not going anywhere! Building an online presence for your skin care business doesn’t have to be complicated. Our January Guide: Social Media gathers industry experts’ advice on posting, scheduling and converting followers to hard earned revenue!

From the basics of creating a business account, to analyzing the results of your Facebook ads, our January guide is the key to amplifying your online voice and increasing your accessibility and visibility to your clients. Find your target audience, and create a strategy to ensure maximum views for your creative and informative posts! Don’t miss this one-of-a-kind Social Media Guide for Estheticians!

What else is trending inside January’s issue of LNE & Spa?

Tap into TEEN SKIN CARE and bridge the generational gap! Learn how to communicate with and treat the ever-changing millennial generation.

Rediscover why SKIN EXTRACTIONS are still the gold standard for cleansing and treating clog-prone skin! We bring you the most effective and gentle methods for professional extractions.

Every spa can create intimate COUPLES SPA TREATMENTS. This month, we show you how to create a romantic escape no matter the size of your facility.

Cancellations can hurt a growing business. Learn how to construct a clear and effective ESTHETICIAN CANCELATION POLICY and never have an empty schedule!

It’s been proven – HAPPINESS is the ultimate revenue booster! Discover the SPA POSITIVITY POWER this month!

Do you hear that? It’s the sound of SILENT SPAS revolutionizing the wellness industry! Awaken your practice to the benefits of silent spa therapy.

BB creams and tinted moisturizers are old news! We’ve got the latest in SKIN CARE MAKEUP – from skin plumping cream blush to lashing conditioning mascara and more!

Find it all in the January issue of Les Nouvelles Esthétiques & Spa!

Check Out Current Issue
Jump-Start Social Media
Join the digital revolution and start social media for your spa
by Kristina Mazzenga

When To Post For Maximum Impact
Find your sweet spot and learn when to post on social media
by Louis Silberman

Power in Numbers
Are you taking advantage of social media analytics for your spa?
by David Del Rio

Turn Your Followers Into Clients
Strategies to convert followers into clients and bring new business through your door
by Lauren Snow


Tap Into Teen Skin Care
Bridge the gap between your spa and teen skin care
by Janine Ellenberger

Skin Extractions: The Gold Standard
Why skin extractions are still an industry best practice
by Karen Asquith


Heart of Charleston Luxury Spa, Charleston, South Carolina
How Director Tracy Wray Attracts Clients From Around The World
by Cristina Beecham

Couples Spa Treatments
How even the smallest spa can create intimate couples spa treatments
by Aurora Solis


Esthetician Cancellation Policy
Construct and enforce an effective esthetician cancellation policy
by Madeleine Mendelow

Spa Positivity Power
The connection between happiness and revenue in your spa
by Boldijarre Koronczay

Behind The Spa Door with Director Simon B. Marxer of the Spa at Miraval


Apple Cider Vinegar
The natural way to tighten and brighten skin with apple cider vinegar
by Victoria Tabak

Silent Spas
Rethink the power of peace and quiet with silent spa experiences
by Kristina Mazzenga


The Latest in Skin Care Makeup
Why consumers are seeking healthy skin care makeup solutions
by Carrie Borzillo

Spa Makeup Sanitation
Keep it clean and step-up your spa makeup sanitation routine
by Shawn Towne

Expert color analysis with Jaclyn Peresetsky, Skin Perfect Spas