Flawless skin is everyone’s dream, and in its pursuit we are willing to engage in extensive measures such as taking harmful medication, seeking invasive facial treatments and undergoing cosmetic surgeries. We also use makeup to hide imperfections, contour our facial features and lift our moods.
With new advancements in microcurrent technology, many estheticians and cosmetologists are rediscovering the non-invasive healing properties of this modality and its numerous benefits. Microcurrent is a form of electrical massage that stimulates the skin and muscles of the face without pain or adverse side effects. Using this technique leads to a reduction of fine lines and deep wrinkles, removes inflammation and rejuvenates the skin without resorting to invasive measures. Microcurrent helps purify cells from toxins, increase blood flow and reach homeostasis, resulting in a fresh, youthful appearance.
Here are a few noticeable outcomes of microcurrent:
Reduces the appearance of dark circles, blueness and other skin discoloration
Reduces puffiness and bags under the eyes
Improves the appearance of fine lines, wrinkles and sagging skin
Helps skin appear firmer, lifted and toned
Brightens the skin
Prolonged use reduces deep lines by increasing elastin and collagen production.
This widely used modality can be implemented before a makeover to enhance the facial features by lifting, defining and contouring. Consequently, it creates more impressive results without taking more time and helps reduce the amount of product used per application.
“Care must be taken in choosing a device. Look for a device that generates biphasic current in about 500 micro-amp levels with output frequencies that help relieve inflammation, not cause it.”
As eyes are said to reflect how a person feels internally, makeup artists focus their attention on this area. Although makeup can hide some of the imperfections, adding a quick five-minute microcurrent treatment can actually help eliminate the underlying issues that cause tired, red, puffy or hollowed eyes. This creates an even skin tone and a well-rested appearance. The result is long lasting, as it transforms and amplifies the natural beauty within, and following it with makeup can add a dramatic effect.
You may consider using microcurrent to treat and rebuild the lip muscle. A threeminute treatment can reduce fine lines, augment and define the lip lines. A two-minute microcurrent treatment can contour the nose and define the jawline. With the powerful capabilities of microcurrent, the possibilities are endless!
Care must be taken in choosing a device. Look for a device that generates biphasic current in about 500 micro-amp levels with output frequencies that help relieve inflammation, not cause it. Having adjustable conductor applicators makes it easier to apply and produce a uniform result.
These simple steps may be followed to introduce this modality into your regimen.
Apply mineral water to moisten the area to be treated. This helps conduct the desired energy.
Lift the Eyelid:
Sandwich the eyebrow in between the two conductors. Hold for f
ive seconds, move over and repeat until the entire length of the eyebrow is treated.
Reduce Puffiness and Improve Dark Circles:
Hold the conductors on each corner under the eye for 45 seconds. You may bring the conductors close together or apart from one another to help remove blockage and clear up fluid buildup.
Augment the Lips:
Move the conductors around the lips in a heartshaped pattern.
Contour the Nose:
Place one conductor by the corner of the nose and move it toward the other conductor, rested on the procerus.
Define the Jawline:
Place one conductor below and the other above the jawline. Hold for five seconds, move over and repeat until the entire length of the jawline is treated.
Microcurrent accentuates the facial features, and adding a makeup application will significantly improve your client’s look with quantifiable results. This combination can easily be added to your existing menu as an enhancer. In order to properly price this add-on, the demographic must be considered in setting the menu. An increase as low as $10 and as high as $125 to your existing makeover cost is easily attainable. For example, if you are currently charging $60 for a makeover you may want to add $10 for your microcurrent treatment. A positive effect is that less product is needed, as less correction is required, lowering the risk of a chalky or cakey look.
Marketing your services should always be done in a tasteful manner. An intriguing name like “The Quicker Facial Picker Upper,” “5 Minute Eye Lift,” “Hangover Be Gone,” “Lip Augmentation in 3” and “Kissable Lips” raises interest among your clients. An open house can also help promote your new add-on. It is advised to perform the treatment on one side of the face to demonstrate the difference of your process.
The key to launching a successful operation is to believe in the services you offer.
Take some time to evaluate the effects of microcurrent on yourself and a few of your
loyal clients. It is essential that you set your intention on building a better community by educating your clients. Talk to them about the benefits of microcurrent and how they can look fantastic while feeling great.
- Clients who are pregnant
- Clients with medical electrical implants
- Clients with seizure disorders
- Clients with present skin cancer
Microcurrent has become the most soughtafter treatment by practitioners and clients.
The more natural, healthier remedies you offer, the happier your clients will be, ensuring
their return and subsequent referrals. They will remember not only how beautiful they looked, but how great you made them feel.