TOPICAL SKIN CARE BENEFITSGold boosts blood flow, speeds cellular processes, blocks the formation of unwanted skin conditions and activates skin cell regeneration. When applied topically, it activates skin cell electrons sensitive to electric charges and stimulates ions to recreate cellular connections. Gold strengthens, heals and rejuvenates skin.
Restores ElasticityGold locks in skin’s moisture and prevents the breakdown of collagen and elastin, which causes wrinkles and loss of firmness. It stimulates cellular growth of the basal layer of skin to regenerate healthy, firm skin cells and provides a visible tightening effect, preventing sagging.
Creates Glowing, Even Skin ToneGold improves blood circulation, helping to hydrate and maintain the skin’s moisture levels and suppleness. The improved blood flow promotes skin health, rejuvenating skin and creating vitality, tone, radiance and luminosity. When the small particles of gold are absorbed into the skin they impart a shimmery golden tone. It dissolves on skin’s surface due to the body’s ability to easily assimilate it, instantly reflecting light.
Protects Against OxidantsDue to its bioavailability, gold has an immediate impact on the skin because the body easily absorbs it. Gold is widely used in medicine because, unlike many foreign materials, it does not get rejected or attacked by the body due to a remarkable ability to bypass the immune system. When absorbed, it creates a reservoir within the skin that fights the breakdown of collagen and skin proteins. The particles seep into skin, protecting against fine lines and discoloration while inhibiting the negative effects of external stressors, fighting off free radicals.
Conditions Addressed By Gold
• Wrinkles, fine lines and spotsGold can activate the basal cells of the skin, promoting elasticity. It increases the skin’s metabolic rate and moisture levels, helping to buffer against premature aging by reducing wrinkles, fine lines, blemishes and marks on the skin.
• Acne and scarringBy speeding up the healing process, gold helps block the formation of acne inflammation and fights bacteria formation.
• DiscolorationWhen inflammation is spot treated with gold, it reduces the appearance of age spots and slows the production of pigmentation (melanin). Gold evens out skin tone, reduces dark under eye circles and even lessens the appearance of freckles.
Fights InflammationResearch shows gold is beneficial in treating inflammation and inhibits skin enzymes involved in blister and ulcer formation. Gold minerals have the ability to impede the formation of inflammation at the molecular level. Gold also helps transport oxygen molecules into the skin, aiding in healing, and it’s antibacterial properties help soothe flare-ups.
Regenerates New Skin CellsGold encourages skin to regenerate and increase cellular turnover, reducing fine lines and wrinkles while making skin appear firmer and thicker.
Gold ions stimulate blood circulation which increases the metabolism of skin cells, waste secretion and skin health. The accumulation of advanced glycation end products (AGEs) in the skin causes it to lose some elasticity. However with gold particles taking up the place where carbohydrates would otherwise bind, the formation of AGEs is inhibited, minimizing wrinkle formation.
BROAD APPEALProducts with gold are at their highest demand ever! Our obsession started in the 1960s when a sexy James Bond in the movie “Goldfinger” investigated a gold adorned smuggling ring. Today, services and products with gold for face and body are synonymous with wealth and glamour. Shimmery spray tans, golden body oils and lotions are in fashion. Stars are posting Instagram images of themselves getting gold facials. Get in on the trend by incorporating full gold-infused facial protocols, serums and creams into your menu and feature pictures of these gold treatments in your own social media.
For added glitz and appeal, offer facial services that incorporate gold masks, eye patches and gold leafing. For the ultimate finishing touch, offer glamorous gold makeup products and applications such as bronzers, foundation, powders, eye shadows and lip glosses with a gold sheen to top off your clients’ looks!