Baby boomers make up a large portion of the beauty market, primarily purchasing anti-aging products and services. The range of offerings in the industry grows daily. For the most part, however, the industry is failing to attract the holistic customer, which comprises a very large group of untapped clients. One reason may be a misunderstanding of who the holistic customer is and what they are looking for in terms of services and products.
Just who is this holistic customer? Despite stereotypes of an individual with long, straight grey hair, no makeup, sandals and an “of the canyon” appearance, in truth they tend to be fashion forward, highly polished and successful. Like any other client they are interested in looking and feeling their best, and they seek out products and treatments to help them achieve that.