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Expert Esthetics Educator
You might be the greatest esthetician in the world, but without a background in education or experience teaching, being an esthetics educator can be a difficult position. Any teacher, from kindergarten through higher education, will tell you that classroom management is one of the keys to a successful class, and also one of the more difficult aspects of their job. Each new class presents itself with its own set of challenges; and often in an industry like ours, there are rolling admission options, which means new students multiple times a month and students of various ages. So how does one manage a classroom? How do you accommodate those who are visual learners, auditory learners, or tactile learners, all in the same class? How do you gain the attention and respect of a room full of adults?
The Harkness Salon & Spa
Learn every dimension of the spa business that you can. The better you understand what is involved in running every aspect of a spa, the more prepared you will be to lead. Also, understanding the guests and how they make decisions is, in my opinion, the most important lesson to learn when you are new to the industry. If you understand your guests’ priorities and preferences, you are best able to anticipate their needs for products and services.
How to Combat Winter Skin
The weather out there might be frightful, but your clients’ skin doesn’t have to be. Wintertime is particularly drying to skin because it reduces the sebum in the skin; the naturally occurring oil that literally “saves face” while holding moisture in the epidermis and protecting it from the elements. Humidity is low, both outdoors and indoors, due to cold air and indoor heating. That means the lack of moisture in the air strips hydration from the face and body, creating lasting flakiness, discomfort and even chapped lips, hands and feet. This dryness may even cause clients to scratch, causing the skin to become red, inflamed or scaly. As the stratum corneum dries out, it shrinks, causing small cracks to occur. This exposes the underlying living cells to irritating substances and germs in the environment. Soaps, harsh chemicals, aging, hormonal changes, diet and a lack of exercise can all aggravate winter dryness.
Reishi Mushroom
When most people imagine healing herbs and revitalizing foods, how many consider the mushroom kingdom? Allow me to introduce to you Ganoderma lucidum, commonly known as Reishi Mushroom. Reishi, or Ling Zhi in China, is considered among many herbal practitioners a treasure of Mother Nature, donning miraculous health benefits.
Ansley Marie’s Salon & Spa
Learn every dimension of the spa business that you can. The better you understand what is involved in running every aspect of a spa, the more prepared you will be to lead. Also, understanding the guests and how they make decisions is, in my opinion, the most important lesson to learn when you are new to the industry. If you understand your guests’ priorities and preferences, you are best able to anticipate their needs for products and services.
Over Exfoliated Skin
Exfoliation, exfoliation, exfoliation! We all want it for ourselves and for our clients; but truly understanding how exfoliation works is essential to not ruining the acid mantel of the skin by overdoing it and exfoliating too much. We exfoliate for many reasons. Whether it’s to prevent aging or simply to dissolve the dead skin on the surface to provide a treatment to the new cells for correcting reasons, we can see the benefits of exfoliation. But what happens when a client takes it too far and over exfoliates with home care products?
LED Treatment Combinations
If you’ve ever attended a class on product formulations and ingredients, you know that there are many different pathways through which specific ingredients work. To some extent, LED light therapy is the same. Much like product ingredients, various wavelengths of light interact with cellular processes to stimulate a physiological response. Just as it’s important to know which ingredients are most appropriately used on a particular skin condition, it’s also useful to have some fundamental knowledge as to how various wavelengths work, and the benefits with which they are associated.
Bridal Makeup Packages
Bridal makeup is one of the most sought after makeup services in the industry. As an esthetician or makeup artist working from a salon or spa, your ability to produce beautiful, professional and profitable bridal packages is vital to the growth and success of your makeup business. Every step along the way, from the consultation to the trial, and finally the big day, is a chance to impress your client and benefit from her referrals. Creating a bustling bridal makeup business requires organization, planning and unique marketing strategies. It also comes with a particular set of challenges related to timing, travel, pricing and scheduling. Let’s breakdown the “I Do’s” and Don’ts of bridal beauty.
Shiatsu Massage
A good facial is sure to feature potent and luxurious skin care; but an exceptional facial includes a great hand and foot massage. Massage is often what sets a treatment apart from an experience. As service providers, our goal is to always leave our clients with an unforgettable experience and an increased sense of well-being. Taking that next step to ensure ultimate results and relaxation makes a huge difference.
How to Establish a Loyal Clientele
A large part of my business is based on looking at people as a whole. I consider their health and wellness as it relates to their body, skin and image. Color is a part of that so it naturally falls into their program when they want an image reboot. When I explain the system to someone, I have a very high rate of return on investment of that time. My promotion is mostly through explanation on my website, word of mouth, and referrals. I also use social media channels like Instagram, Facebook, and my blog to promote my spa’s services. I currently work with a PR agency and am in the process of building my Yelp and Google communities as well.
Radio Facts Frequency
With wrinkle reduction and skin tightening being some of the main concerns for an esthetician, radio frequency is a must have device. Radio frequency (RF) uses sound waves to create a change. Even though we cannot hear or see RF, the waves are very powerful and stimulate subdermal collagen production. Radio waves and microwave frequency are right next to each other on the electromagnetic spectrum, and we know that both radio and microwaves are very safe. Imagine a microwave cooking a meal, which part gets the hottest? It’s the very center. This is what happens with RF. We send the RF directly to the center of the skin or targeted tissue to create a change in that area.
Facial Add Ons
Fact: Most spas are missing out on profitable sales every single day. Depending on the size of your spa business, you could be missing out on anywhere from $20k to $100K per year from add-on sales that never happen: the serum with the facial, the brow tint with the lash tint, or the gel upgrade with the pedicure. Simple add-on sales that are being ignored.
Heart of Charleston Luxury Spa
Located in the historic village district of beautiful downtown Charleston, South Carolina, Heart of Charleston Luxury Spa is a charming neighborhood spa and sanctuary with an intimate, warm, and comfortable vibe. The exclusive, luxurious spa offers not only a relaxing and private space, but also a plethora of spa services to boost physical health, enhance emotional well-being, and improve the overall appearance of each and every client that walks through its doors.
Apple Cider Vinegar
Apple cider vinegar is a staple in many homes used in cooking, but it is an ingredient possessing benefits beyond the kitchen. After apples are pressed, the cider undergoes a fermentation process. The combined action of yeast and bacteria breakdown the sugars in the cider and convert it into an alcohol and then further into acetic acid, which is the vinegar, or also known as Apple Cider Vinegar (ACV).
Power in Numbers
After you create the content, become familiar with your analytics. If you decide to create a Facebook Ad or an Instagram Sponsored Ad, these different platforms will come with many different numbers and metrics that will help you better gauge what kinds of material you should post and what you shouldn’t.
The Latest in Skin Care Makeup
Gone are the days where makeup's main role was to enhance a woman's natural beauty. As consumers become savvier about skin care and its ingredients, cosmetic companies can't get away with putting parabens, artificial dyes, or other unhealthy ingredients into their products. Now, every category of makeup is being formulated to work double-time as a skin care and beauty product by adding some of estheticians’ favorite go-to ingredients, such as hyaluronic acid, vitamins, minerals, and more.